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Cash Needed for Global Expansion; Market Awaits Financials
BOSTON–After more than 15 years of organic growth, Bronnercom is preparing to make an initial public offering early next year, sources said last week.
With nearly $1.5 billion in total billings and an estimated $185 million in projected 1999 revenues, agency executives believe their goal of transforming the Boston-based, four-office agency into a global network can only be achieved by the cash infusion an IPO can generate, sources said.
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