Bronnercom Builds Olds, Eyes Dell

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Expands Work With Car Maker, Surfaces in $30 Mil. Computer Pitch
BOSTON-Newly renamed Bronnercom has scored a substantial increase in business from General Motors’ Oldsmobile division and has talked to Dell Computer about its $30 million consumer ad account.
The Boston-based shop formerly known as Bronner Slosberg Humphrey is already on GM’s and Dell’s roster. It handles GM direct marketing and online assignments, most notably for Oldsmobile and Pontiac GMC. The agency works mainly on new media projects for Dell through the San Francisco office of its Strategic Interactive Group.
Bronnercom is expected to pick up several million dollars in new billings from Oldsmobile following the client’s breakup with Frankel & Co.,





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