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Shop May Gain From Cable, Satellite Deals
BOSTON–Sansome Group, which handles direct marketing duties for U.S. Satellite Broadcasting, may possibly pick up similar duties for DirecTV, which is in the process of buying USSB for $1.3 billion.
Meanwhile, the San Francisco agency’s parent, Boston-based Bronner Slosberg Humphrey, may pick up direct marketing duties for TCI Communications, the nation’s largest cable operator, sources said. With AT&T’s $37 billion acquisition of TCI expected to conclude in a few weeks, Bronner, already lead direct shop for AT&T, is preparing for an influx of billings at its Boston headquarters, said sources close to both the agency and the client.
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