Bromley Connects the Dots in 'Truth' Ad

DALLAS Bromley Communications’ new Hispanic spot for the American Legacy Foundation warns teenagers about the harmful effects of tobacco by incorporating real-life stories to create awareness, the client said.

The San Antonio Hispanic shop created the latest installment of the “Connect truth” campaign, an effort that exposes the deceptive tactics of marketing tobacco to teens.

Launched this week, “Segundos Mama” opens with teenagers removing boxes filled with orange dots from a van. As the teens begin sticking the dots on the side of a building, a young woman says, “Tobacco companies make a product that kills someone in the world every eight seconds.”