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Louis London bested four other St. Louis shops to secure a $5-10 million branding project from the Edward Jones investment firm.
The yearlong branding effort could lead to a continuing relationship, although the company has not yet decided whether it will hire an agency of record, said Mark Eckert, media specialist at St. Louis-based Edward Jones.
The review began in the summer and came down to five finalists. In addition to Louis London, they were Simmons Durham & Associates; TBWA Chiat/Day; Waylon Advertising; and Advertising Savants.
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