Broker Lists MAD House as Agency

DALLAS The Wells Group, a real estate listing service and broker in the Durango, Colo., area, has awarded its advertising and marketing account to The McIntosh Advertising and Design (MAD) House, the agency said.

“Durango is going through a serious uptick in growth,” said Larry McIntosh, who carries the title “warden” at the Austin, Texas, agency. “The Wells Group was looking for someone to deliver their message of superior local knowledge, confidence and trust—all with a fresh new look.”

Mary Nicholson, sales and marketing manager at The Wells Group, said she became aware of The MAD House after it created advertising for the Bank of the San Juans in southern Colorado in 1999.

“They have extraordinary creativity and the ability to do absolutely anything that has to do with marketing, from newspaper advertising to Web sites,” Nicholson said.

The MAD House is working on a “new look and feel” for collateral and print advertising that breaks in February, the agency said. Billings for The Wells Group were not disclosed.

The MAD House, founded in 1997, is a full-service advertising and design shop.

Established in 1985, The Wells Group is the largest independent real estate brokerage in the area.