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Benza Heads Review of $15-20 Mil. Account
SAN FRANCISCO–Brodia, a free, Web-based shopping service, is talking with a handful of undisclosed Bay Area shops about its $15-20 million ad account.
The informal review is being handled by Brodia’s new vice president of marketing, Ron Benza, former general manager of McCann-Erickson, San Francisco.
Benza resigned from the agency earlier this summer to pursue other interests [Adweek, June 14]. The move came just weeks after McCann and Anderson & Lembke, San Francisco, were jointly awarded Microsoft’s estimated $50-100 million Windows account.
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