Competitors Leverage Expertise Overseas
BOSTON-Weber Public Relations Worldwide and Brodeur Worldwide last week expanded operations into new markets.
Boston-based Brodeur, a unit of Omnicom Group that specializes in technology public relations and marketing communications, has formed a dedicated global consumer technology practice.
Led by executive vice president Mike Brewer, the group includes 50 professionals in Brodeur offices worldwide and counts Philips Electronics and 3M among its clients.
In addition, Brodeur has forged strategic partnerships to serve clients in Canada and Israel, teaming with Omnicom-owned GPC International’s eight Canadian offices as well as independent high-tech shop Koteret Group in Tel Aviv, Israel.
“It’s the establishment of a worldwide brand” and a launching platform for future growth, president John Brodeur said of the machinations.
Weber in Cambridge, Mass., a unit of Interpublic Group’s McCann-Erickson operation, has opened an office in Taipei, Taiwan, with managing director Margaret Dawson overseeing a staff of seven.
Weber’s new office begins operations with two clients: the China External Trade Development Council and the Taipei 2000 World Congress on Information Technology, a biannual IT industry conference to be held in Taipei in June. ƒ
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