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PR Chiefs Rush to Build Global Tech Networks
BOSTON–A battle between two high-tech public relations titans brewed last week when Brodeur Porter Novelli here outlined plans to become a global shop specializing in technology accounts.
Agency chairman John Brodeur will encounter longtime rival Weber Public Relations Worldwide chairman Larry Weber every step of the way. Weber, on an acquisition binge since he sold his high-tech public relations practice to McCann-Erickson Worldwide in New York earlier this year, challenged Brodeur Porter Novelli’s assertion that it will become the only “pure” technology shop operating on a global basis.
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