Brodeur Adds 12-Year-Old Interactive Company




Park Place to Be Folded Into PR Shop’s Existing Online Capability
BOSTON–Brodeur Worldwide has acquired Park Place, a Newton, Mass.-based developer of interactive sales, marketing and training programs.
Park Place–which specializes in creating digital programs for CD-ROM, laptop, kiosk and Web applications–will combine with Brodeur’s Web development and graphic design departments to form a new division called Brodeur Interactive. Terms of the sale were not disclosed.
“This is the year of the interactive,” said Andrea Carney, president of public relations unit Brodeur Porter Novelli in Boston.
Park Place founder Jean Locke joins Brodeur as senior vice president. She will work with Brodeur Interactive executive vice president Amos Kermisch to oversee the new group, which begins with 35 staffers in the U.S. and 14 in three European offices.
Brodeur Interactive will provide clients with integrated communications services, from print work to online services. “It really gives us a critical mass to service global clients,” Kermisch said of the acquisition.
Locke said that within the next six months, Park Place’s dozen employees will be relocated to Brodeur’s Boston office.
Before the acquisition was finalized, the two firms joined forces to launch pharmaceutical Web site Praecis.com.
In its 12 years, Park Place has provided production and design services, such as creating trade show presentations and Web sites, to more than 500 clients including Media One and Avnet.
Brodeur for the past four years has been working on interactive assignments for clients such as Philips Electronics and 3M.