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Software provider BroadVision has launched a review for its advertising account.
Since 1995, BroadVision had worked with CGN Marketing & Creative Services, Boston, initially on a project basis but ultimately as its agency of record.
Recently, CGN had fashioned print, direct-mail and online executions touting the Redwood City, Calif., client’s penchant for “Personalizing e-business.”
Client and agency began breaking off the relationship several months ago, said CGN chief executive Ken Dec.
Executive changes in BroadVision’s marketing department partly motivated the split, Dec said.
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