Broadband Usage Continues to Grow

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK More narrowband Internet users are migrating to broadband alternatives as costs to the high-speed services continue to drop, according to a recent study from Nielsen/NetRatings.

More than 40 million people accessed the Web via a high-speed connection in May, a 49 percent year-over-year increase, according to Nielsen/NetRatings. Conversely, the number of people accessing the Web through a narrowband hook-up declined 12 percent to 70 million users.

“Clearly people are discovering the perks of high-speed access, from streaming video and audio to rich media,” said Mark Ryan, director of analysis at Nielsen/NetRatings, a part of Adweek parent VNU.

Women





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in