British Airways broke an interactive effort last week that introduces its Club World Sleeper Service. The offering provides pre-board and in-flight dining options and bedding upgrades to help passengers fall asleep faster and sleep longer on transatlantic flights. A mix of half-page box and super banner ads touting “Non-stop sleep to London,” via Agency.com unit itraffic in New York, will run on Economist.com, Forbes.com and NY Times.com, among others.
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