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NEW YORK British Airways showcases the core benefits of business class, most notably its flat-bed seat, in a new round of online ads breaking this week.
The interactive campaign, developed by i-Traffic in New York, aims to increase awareness of the sleeper seat among frequent international business travelers. Ads will run through the end of the year on business and financial news online properties, including NYTimes.com, CBS Marketwatch, Economist.com and WSJ.com.
The effort advises consumers to “Sleep better in business class,” and highlights the key attributes of the airline’s business class, including enhanced privacy, attentive service and passenger seats that recline 180 degrees.
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