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NEW YORK — A sleeping airline passenger clutches the Wimbledon trophy in one of several online ads for British Airways breaking Friday.
Designed to support British Airways’ Wimbledon sponsorship and raise awareness for its flat-bed, business-class seat, the ads call for consumers to “Gain a new perspective on winning … Fly the first fully flat bed in business class, and elevate your game.”
The online campaign, called “Elevate Your Game. Fly Flat,” was developed by Agency.com subsidiary i-Traffic.
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