British Airways' Global Effort Takes Off

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British Airways returned to TV advertising this week for the first time in two years with a campaign from Bartle Bogle Hegarty that encourages travelers to seize opportunities around the world.

The first 30-second commercial in the nine-spot campaign began running in the U.K. on Sept. 7 and discusses the possibilities that a trip to India may bring during Lakme Fashion Week beginning soon in Mumbai.

The global effort is running both in the U.K. and the U.S.,

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