Briner, Atlanta CD, Dead at 52

Dick Briner died of lung cancer last week, leaving behind a family and friends in the ad communities of Atlanta and Louisville, Ky.
Briner, creative director at Donino, White & Partners, was diagnosed last fall, just months after returning here following a stint at Creative Alliance in Louisville.
He had already done the full career turn– Bozell, Grey Advertising, McCann-Erickson–and won a fair share of awards along the way. Briner, 52, loved books, tennis, his rainbow collection of Converse sneakers, telling the truth.
He went into pitches introducing himself as the son of “two encyclopedia salespeople” from Waverly, Iowa. “You gotta know where I came from,” he would say. “If anyone knows how to sell, it’s people who go door-to-door.”
Family mattered to Briner. For two years, he made the Friday commute to Atlanta to spend weekends with his wife, Glenna, and his four children. He took up skydiving, wore an improbable earring to stay connected to his teenagers. On Sundays, he flew back to Louisville, where, said CA’s Debbie Scoppechio, “he became part of our family.”
He cried when family concerns forced him to leave Louisville, distraught that his creatives might feel he had abandoned them. He did not cry out against the relentless onslaught of his disease. “He had this ‘I’m gonna fight and win’ attitude,” said Frank Donino.
Briner was a “flatlander,” rich in the heartland virtues: honesty, decency, integrity, humor. “He was a big-town thinker,” said Scoppechio,”with small-town values.”