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NEW YORK Brightspot.tv, a 14-month-old site that launched with the proposition that consumers should be rewarded for watching ads, has gone dark.
The company sent a notice to its members that the site is no longer in operation, promising that it would use member feedback—”what has worked well and what has not worked as well”—to “develop the next iteration” of the service.
Brightspot CEO Aaron Martens in an e-mail confirmed the company is rethinking its approach.
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