Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Broadband video player Brightcove said it has a deal with TiVo to distribute its video content to the set-top box’s subscribers.
The deal calls for TiVo to provide options for viewers to download video distributed on Brightcove’s video network, which allows content producers to charge or attach advertising. The companies said the video would initially be free and ad supported.
The Brightcove videos will be available to the 1.2 million subscribers of TiVo’s standalone digital video recorder, not those who receive the service via partners like DirectTV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in