Bridgestone Pumps Up NFL Deal

Bridgestone Firestone North American Tire, Nashville, Tenn., the official tire of the NFL, will be back for a third consecutive time when it sponsors the Super Bowl XLIV halftime show in 2010, according to the NFL.

BFNT sponsored the Super Bowl XLII halftime show earlier this year (starring Tom Petty) and will be halftime sponsor at Super Bowl XLIII on Feb. 1, 2009 in Tampa (with Bruce Springsteen). Super Bowl XLIV will be played on Feb. 7, 2010 in Miami.

BFNT also returns as title sponsor of the NFL International Series Presented by Bridgestone, which will see the New Orleans Saints and San Diego Chargers play at London’s Wembley Stadium on Oct. 26.

“This is a terrific opportunity for the Bridgestone brand to get high exposure in the U.S., Europe and around the world,” said John Baratta, BFNT’s president of consumer replacement tire.