Brian Wieser Takes on Forecasting at Magna

NEW YORK After seven decades of forecasting the advertising business, Robert Coen, 86, is stepping down. Assuming Coen’s role is Brian Wieser, who was named global director of forecasting, Magna, a division of IPG’s Mediabrands.

Building on Coen’s forecasting legacy, Wieser (pictured), CFA and svp of Magna, will provide forecasting and strategic advisory services on a global basis, helping Mediabrands’ global clients drive return on media investment, cost savings and revenue generation.

Coen will continue to play a key role at Magna as lead advisor.

“Brian has been operating in the emerging space for Magna for quite some time, during which he has built a solid reputation for accuracy while creating high demand for his forecasting work,” said Elizabeth Herbst-Brady, president of Magna. “Brian’s unique analytic style and refined understanding of the complexities of emerging technology will make him an unmatched strategic guide for our industry.”