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NEW YORK Merkley + Partners here has landed U.S. creative and media planning duties on Breville’s line of high-end tabletop appliances after a review.
Merkley bested one other undisclosed agency to land the account. Sources estimated billings at $10 million.
“Merkley + Partners’ proven track record of creating results-driven marketing that truly connects people to brands make them the perfect partner in our quest to develop lasting relationships with consumers who share a passion for the kitchen and culinary arts,” said Robert Sheard, brand director at Breville USA.
Merkley group account director Mandy Antoniacci will manage the account.
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