At The Brevard County Line

The Brevard County Board of Commissioners’ Space Coast Office of Tourism in Florida will open responses from agencies today to a request for proposals involving its advertising contract.
The stated contract term runs from Oct. 1 of this year through Sept. 30, 2000. The budget is said to be slightly more than $4 million.
The Brevard County’s Tourism Development Council business is currently on the client roster of The Zimmerman Agency, which is headquartered in Tallahassee, Fla. That shop is responsible for both advertising and public relations assignments for the client, which is located on the state’s east coast.
In the past, advertising and public relations were awarded in separate contracts. In this review, however, the client has elected to combine the two disciplines in its request for proposal. Agencies do have the option to pitch only one portion of the county business.
According to the questionnaire, the Tourism Development Council is reserving the right to handle media placement on an in-house basis “unless competitive, nontraditional fee structures by agencies offer an economical alternative.”
The Tourism Development Council also “encourages responses from advertising agencies, which will accept an innovative, nontraditional compensation structure, which is the equivalent of less than a 15 percent commission.”
The winning agency must be located in Florida and not be servicing a similar advertising account in the surrounding counties of Volusia, Indian River, Hillsborough, Pinellas and Pasco.
The Tourism Development Council will evaluate the agency replies this week. It is expected to hear presentations soon thereafter and make a recommendation on awarding the county advertising contract by the end of September.