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CHICAGO Bruegger’s bagel chain has awarded independent Brokaw lead agency status after a review, according to the shop.
The Cleveland shop is currently at work on a print and direct-mail effort expected to launch in January 2006. The shop is also creating in-store signage that will reflect a new color scheme and redesign.
“Bruegger’s is a pioneer in this segment, with a long history of providing consumers with authentic bagels and a menu featuring wholesome, high-quality ingredients,” said agency CEO Bill Brokaw in a statement.
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