Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bresner/Schmidt, a strategic brand consultancy headed by Bob Schmidt and Trudi Bresner, has landed an assignment to line up sponsors for Broadway Worldwide, which aims to bring Broadway shows to the heartland via digital high-definition recordings.
The Direct From Broadway offering will eventually reach 350 markets, via movie theaters, DVDs and cable TV. The first three recordings are “Jekyll & Hyde: The Musical,” “Smokey Joe’s Cafe” and “Putting It Together.”
The New York consultancy has already approached a handful of blue-chip corporations about sponsorships, said Schmidt, the former CEO of New York shop Levine, Huntley, Schmidt and Beaver who re-emerged as a consultant late last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in