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Brent Ladd and Steve Miller group Creative directors, GSD&M
We’ll see more commercials shot on video. The technology has allowed video to take on a quality look all its own. We recently produced a test commercial on video that looked awesome for about $1,000. Also thanks to digital technology, you’ll see more and more creatives cutting their own spots. Bad news for film editors. Creatives will also be directing more spots on our own this year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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