Bremer Banks on Kerker’s Branding

CHICAGO Bremer Financial Services has tapped independent shop Kerker as its lead advertising agency after a review, according to the agency.

“We liked Kerker’s experiential approach to delving into our business to discover what motivates today’s banking customers,” said Bremer senior vice president of marketing Troy Beaver in a statement. “A key factor in our decision was Kerker’s demonstration of its unique brand development process with proven results.”

The Minneapolis agency bested several undisclosed local shops for the assignment, which will include creating a brand campaign for the St. Paul, Minn., company. The privately held institution has more than 100 locations in Minnesota, North Dakota and Wisconsin.

Billings were not disclosed.