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LOS ANGELES Inspired in part by the hit movie “The Fast And The Furious” an extensive–and slightly provocative–new print effort from the T&O Group seeks to capitalize on the renewed interest in the aftermarket for car wheels.
The $5 million push for American Racing Wheels Co. will break primarily in auto buff magazines next month with work that includes a series of highly stylized photos along with captions designed to tweak the imagination of the young male target audience.
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