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In the trench warfare of fast food advertising, most of the participants use smaller agencies to plan and place local media. But that wasn’t the way Burger King did it.
Until now. D’Arcy Masius Benton & Bowles/N .Y. has had a stranglehold on Burger King’s media. But a small Syracuse, N.Y. agency called Eric Mower Associates has just entered the equation.
Beginning April 1, EMA officially begins handling a portion of the media for a group of Burger King franchisees in upstate New York.
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