Breakfast At Saatchi's

The “money shot” in Saatchi & Saatchi’s latest spot for Reese’s Puffs cereal is just that: A quarter floats through the air into the hands of a waitress.
A boy flips the coin as a tip to the waitress–who happens to be his sister–after he is served a bowl of the “chocolatey” peanut-butter cereal in a classic diner with a bright blue interior.
Shot at a real eatery outside Vancouver, Canada, the spot uses diagonal camera angles and speeded-up motion to create a “slightly hyperbolic fantasy land,” said Tod Seisser, chief creative officer at the New York shop.