'Break In Case Of Boredom'

Drivers crawling along the San Diego Freeway in Los Angeles can now spend their commute time dreaming of zipping around the countryside in a 1999 Kia Sportage sport utility vehicle from Kia Motors America.
An eye-catching 3-D billboard (shown here) from Goldberg Moser O’Neill, San Francisco, features an image of the Kia Sportage enclosed in glass like a fire alarm. A large hammer on a chain dangles from the 20-foot-by-60-foot board, which carries the message, “Break in case of boredom.”