Brawny Features Strong Women in Flannel for #StrengthHasNoGender Campaign

The social effort honors International Women's Day

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To honor International Women's Day on Tuesday, paper towel company Brawny will swap its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her own way. While you won't find the women on the packaging, their images will appear on the brand's social media accounts throughout Women's History Month.

The "#StrengthHasNoGender" campaign showcases CEO and president of Alvarado Construction Linda Alvarado; WNBA player Swin Cash; firefighter Maureen Stoecklein; and dean and president of the Morehouse School of Medicine Dr.

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