Bravo Eyes Sears' Hispanic Biz By Jim Kir

CHICAGO - Now that Young & Rubicam has the apparel portion of the Sears, Roebuck & Co. business under its belt, the retailer's Hispanic business may not be far behind.

Sears insiders say Y&R’s Bravo Group quietly has been angling for a piece of the business, now almost exclusively held by WPP Group’s Mendoza, Dillon & Asociados, Newport Beach, Calif.
A Sears spokesperson denied any changes are being considered, but Y&R’s pitch for the apparel business included ideas about Sears’ Hispanic advertising that now are being executed by Mendoza, Dillon.
Insiders say the discussions have focused mainly on apparel advertising, but say Bravo Group may have talked to Sears about other aspects of the huge retailing business.
Bravo Group executives didn’t return phone calls.
Meanwhile, Y&R is said to be nearing completion on its first round of ads for the company’s mainline apparel brand, expected to focus on individual brand names.
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