Bravo! Antelis Gets Rogue Makeover

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No 2003 retrospective is complete without a Queer Eye for the Straight Guy reference, and Leo Burnett’s year-end breakfast was no exception. In a short film shown at last week’s shindig, five fashionable Burnett staffers make over famously disheveled Ira Antelis, director of the Chicago shop’s Music Aid division.

He of the unkempt locks and sports jerseys was nominated for the makeover by Music Aid manager and producer Bonny Dolan. “She originally wanted to get him on the real show, and she realized the chances were slim,” says Matt Stewart, grooming expert (and assistant editor/visual-effects artist at Burnett production unit The Core).

So Burnett’s own Fab Five came to the rescue.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in