Braun Reviews Its Global Business

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BOSTON Gillette’s Braun has launched a review of roster shops for creative chores on its estimated $50 million global ad account, according to sources.

The company, which markets electric shavers and various small appliances, has invited incumbent Lowe, an Interpublic Group agency, as well as WPP Group’s Ogilvy & Mather and Omnicom Group’s BBDO to pitch, sources said. (The three shops either work for Braun or Gillette.)

Multiple offices of those agencies will likely team on the pitch, sources said.



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