Brandweek Demo Memo: Hispanic Men Get Real

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Say adios to machismo. Hispanic male immigrants are now among a new generation of men who are conquering cooking, cleaning and shopping as necessity breeds invention. For them, a quick call home provides comforting advice for brands and products that will make life as a single guy, or soltero, livable.

Latinos who come to this country to work as day laborers in construction, landscaping and restaurant jobs often find themselves on their own with many learning to cook meals, clean house and shop for the first time, according to a recent story in The Washington Post.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in