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It’s tempting to look at our slate of Marketer of the Year winners for 2010 and try to find a common theme, but in truth, there is none. Sure, you could argue that authenticity was a common touchstone for a few. Take Russell Weiner, who bravely pushed Domino’s to admit that its previous pizza wasn’t all that great, which paved the way for a new recipe (and a big jump in sales).
You could also argue that Tony Hsieh of Zappos has pioneered a form of transparent marketing based on customer service that is a road map for 21st century branding.
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