One of the first ways Street Fight and Brandify worked together was the monthly series “Brand Battle.” The integrated media company relied upon the sponsorship of Brandify, an Anaheim, Calif. provider of location-based digital marketing solutions, to help determine which of two pitted rivals owned the best nationwide search-engine presence.
For this ongoing series, Starbucks edged out Dunkin’ Donuts. Other brands compared on this level included Hertz and Enterprise, H&M and Forever 21 and Chase and Bank of America.
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