BRANDed for Life

From Japan’s Hello Kitty to the U.S.’s McDonald’s, brands have crisscrossed the world with amazing rapidity in recent years.

Now, London’s famed Victoria & Albert Museum is staging an exhibition on the phenomenon, “Brand.New,” which kicks off in October and is running through January 2001.

Jane Pavitt, senior research fellow at the museum, urged Americans to see the exhibit.

“To an American audience, the exhibition offers the opportunity to look at how American brands are perceived in the rest of the world, particularly Europe, and how their culture and influence has shaped contemporary life, for better or for worse,” she said.

Those not planning to travel to Britain need not despair. A companion book to the exhibit, also called Brand.New and edited by Pavitt, will be published in the U.S. by Princeton University Press in November.