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LOS ANGELES Eight gold One Show Pencils were awarded to brand-sponsored properties at the first One Show Entertainment Awards held last night.
The event at the Paley Center in Beverly Hills, Calif., represents the first time in 33 years that a One Show event has been held outside of New York, where The One Club is headquartered.
In introducing the event, Mary Warlick, CEO of The One Club, said the new category reflects branding excellence in an era where the message needs to be “by invitation only” rather than by “intruding.”
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