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BOSTON Green Mountain Coffee Roasters has selected BrandBuzz to handle its estimated $2-4 million advertising account, sources said.
BrandBuzz, a division of WPP Group’s Young & Rubicam, prevailed in a shootout against MDC Partners’ Margeotes Fertitta Powell. Both agencies are located in New York. BrandBuzz declined comment; executives at MFP could not be reached.
The selection follows a review that began in the spring and dragged on through the summer, and after the client asked BrandBuzz and MFP to “tweak” their final June presentations.
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