According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a company supposed to cut through all that clutter and get noticed? One thing certainly helps: making sure you have the most focused and most talented marketing chief. For the 26th year, Adweek is pleased to introduce the recipients of its Brand Genius Awards, presented this year by Oracle Marketing Cloud. It is our moment to honor those whose leadership and vision have helped build the most innovative and successful brands. These executives have each played a key role in making their companies great and ensuring that their brands stand out in the crowd—no matter how many others are vying for attention.
Below, meet our Brand Geniuses in 10 categories, chosen for their work in the past 18 months. In addition, Adweek salutes its Brand Visionary for innovations that span an entire career. Finally, our Brand Save recipient warrants special recognition for excellence in the world of nonprofits.
Congratulations to the Class of 2015.
Brand Genius Winners:
Lee Applbaum, Patrón Spirits
Michèle Baeten, Always
Elizabeth Cutler and Julie Rice, SoulCycle
Morgan Flatley, Gatorade
Adrienne R. Lofton, Under Armour
Kim McCullough, Jaguar Land Rover North America
Tim Mapes, Delta Air Lines
Michael Moynihan, Lego Systems
Jen Neal, E! and Esquire Network
Gary Osifchin, Honey Maid/Mondelez International
Arianna Huffington, Huffington Post Media Group
This story first appeared in the Oct. 19 issue of Adweek magazine. Click here to subscribe.