Brand of the Day: KFC Loves Everyone, and Vice Versa, in Maybe the Most Diverse Ad Ever

One big family

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

KFC may be going through tough times, but that won't stop the ubiquitous chicken chain from putting out a new ad about how everyone loves its its fried fare. Or at least, how suburban families, cutesy women who wear mostly pink, middle-aged cowboys, little girls in bumblebee outfits, bodybuilders, hippie chicks, weathered fishermen and prep school teenagers—all of varying racial make-up—do.

In the 30-second commercial below from FCB Chicago, one such group gathers around an enormous dinner table that seems to have an endless number of sides.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in