Brand of the Day: Hello Kitty Con Celebrates an Icon at 40, Whatever She May Be

Just don't call it a birthday

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Apparently it doesn't matter whether or not she's a cat. (It seems she is not.)

People love Hello Kitty anyway. So much so that more than 25,000 fans just flocked to Hello Kitty Con in Los Angeles to celebrate the brand's 40th anniversary. (No, Hello Kitty isn't calling it a birthday party.) How many other brands could sell out a four-day brand spectacular and get a pop megastar like Katy Perry to tattoo the ambassador on her hand?

Maybe Hello Kitty's popularity can be attributed to her message.

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