Brand of the Day: Can BlackBerry's New Phone Save the Foundering Company?

Under new leadership, it bets on a tablet-smartphone hybrid

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With the launch of its new Passport model—a cross between a tablet and a smartphone, with a 4.5-inch square touchscreen—BlackBerry is attempting to be the comeback kid, going back to its roots and marketing itself strictly to corporate professionals.

It seems the brand is hoping that the original niche segment it catered to will bite. But it will be a long road back to the heady days when BlackBerry was so popular, it spawned the nickname "CrackBerry."

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