Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The ever-growing catalog of sights and sounds used to market videogames has a new entry: Rocky Balboa’s famous greeting, “Yo, Adrian.”
The Bay Area agency Brainchild Creative has resurrected the line for spots hyping a new videogame based on the 1976 film Rocky. The commercials for the new Ubisoft title are slated to break during National Football League games during Thanksgiving weekend.
Brainchild Creative is one of sev eral shops that work with the San Francisco-based video game manufacturer on a project basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in