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CHICAGO Omnicom Group’s Element 79 Partners breaks its first work for Regis Corp.’s Supercuts salons this week, one of which features former National Football League quarterback Terry Bradshaw.
Three television spots carry the tagline, “We know how it is,” for the Minneapolis company. Supercuts franchisees will determine which spots they will air regionally.
Element 79, Chicago, won the $10-15 million account in December following a review. Media duties were assigned in August to New York’s MediaCom following another review.
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