In a move that might be described as “dollars to DoughNETs,” Internet retailer iBuyLine today announced a partnership with DoughNET.com, a money-management site for teenagers.
San Francisco-based DoughNET.com allows parents to deposit money into accounts their children can use at more than 60 online shopping sites such as toysrus.com, jcrew.com and Amazon.com .
IBuyLine, Mountain View, Calif., which specializes in youth-oriented sites, will accept Dough- NET money at its gamefever.com, zapmestore.com and softwarebuyline.com sites.
“We want to pitch the site to the kids, not the parents, and this way the kids can come on their own and spend on their own,” said Edward Lauing, CEO of iBuyLine.
Online shoppers age 13 and older who have DoughNET.com accounts can buy merchandise by first visiting Dough-NET.com, selecting a shopping site and making their purchases. Games and software are “quite popular with this demographic,” Lauing noted.
Icanbuy.com and RocketCash are among other sites that make it possible for young people to buy things online without using their parents’ credit cards. Many of the sites, including DoughNET, feature technology that prevents young shoppers from exceeding the spend-ing limits set by their parents.
“Each of us targets a slightly different group in slightly different ways,” said Ginger Thomson, CEO of DoughNET.com, who said the site appeals to teens age 16 to 19.
Thomson called the iBuyLine sites “a good match for these teens.” For example, “Gamefever.com has game reviews that help teens buy smart,” she said.
In DoughNET.com’s revenue model, the young shoppers get discounts from many of the participating sites, the sites get money from the shoppers and DoughNET.com gets a percentage of sales revenue back from the sites.
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In a move that might be described as “dollars to DoughNETs
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