BP Print Ad Addresses Gulf Oil Spill

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As the Obama administration opens civil and criminal investigations into the huge oil spill in the Gulf of Mexico, the party responsible for the spill, BP, has rolled out advertising addressing the crisis.

A full-page ad in today’s New York Times shows BP workers on a boat somewhere in the Gulf, looking to contain the spill. Copy reads: “We will get this done. We will make this right.”

Text in the ad goes on to say the spill was “a tragedy that never should have happened,” and refers to the unsuccessful “top kill” operation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in