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NEW YORK British oil giant BP said it has sent out requests for information to an undisclosed number of agencies, though the company claims its account is not in review.
WPP Group’s Ogilvy & Mather has handled creative chores on BP’s estimated $200 million global ad account since 1999, while WPP sibling Mindshare handles media planning and buying services. The RFI covers only Ogilvy’s portion of the business.
The BP move comes after two days of management meetings in London after which, according to a source, it was decided to seek out information from a wide group of agencies.
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